Performance Marketing Manager - Online Sports Group
A unique newly created opportunity for a Performance Marketing Manager seeking responsibility in performance digital channels for an Extreme Sports Retail Group. You’ll be working across the group pureplay brands including x3 luxury sports/leisure brands with massive global presence: UK 40%, EU 40% US 5%, ROW 5%. Newly created role with broad accountability and an opportunity to utilise a healthy budget and make real impact on their growing ecommerce dream team. This role would suit an Ecommerce heavy Performance Marketeer looking for responsibility and an opportunity to grow out a team.
Located: Central London
The job in ONE sentence:
Own and execute ALL Paid Social and Paid Search (PPC/SEO) strategy with agency support- aiming to move all inhouse. Grow your own team and influence A/B testing, ops and landing pages across 3 sites.
In-depth RESPONSIBILITIES details, you will:
Support the Managing Director and CEO in creating a comprehensive global performance marketing strategy across brands.
Own and execute all paid search and paid social strategy.
Plan and have budget control of all paid digital marketing initiatives
Plan, own and maintain relationships and form strategy with PPC/SEO agencies (aiming to bring this inhouse).
Pioneer optimisation of paid digital marketing campaigns and paid landing pages through AB testing and CRO
Work closely with CRM marketing Manager and the tech team led by the CEO who has extensive experience, knowledge and skills in data and technology.
Lead the both development of the campaigns and be hands on with optimisation
Support to grow into the role and build out your own Performance team
Utilise a wealth of data to support audience data in paid campaigns (Paid Shopping and Search account for 40% of revenue globally).
A little about YOU:
2-3 years’ experience working in a Digital Marketing/Paid Social role within Ecommerce space.
A proven record of growing revenue through bid management and paid search and paid social optimisation
Strong knowledge and hands-on experience with Google Ads, Bing Ads, Facebook Ads, Google Analytics
Self-starter, excited by both owning and implementing strategy
Strong analytical skills and data-driven thinking