CRM Manager - British Lifestyle Brand
An outstanding, newly created opportunity for a Global CRM Manager eager to own and execute all end-to-end Global Multi-channel CRM and Email strategies. A rare opportunity to join a Premium British lifestyle brand, that dominate their sector globally. Their most recent apparel launch is now responsible for over 50% of stores revenue and 20% online. The focus these next few years for the brand is global omnichannel proposition, with large emphasis/ budget on customer retention and loyalty programmes.
Located: Central London
Salary: Up to £50K DOE
The job in ONE sentence:
Responsible for creating, owning and executing all end-to-end Omnichannel CRM and email strategies across all 8 key Global Markets (incl. US, UK and Canada); using global multi-channel data to automate, segment and personalise a large database.
In-depth RESPONSIBILITIES details, you will be:
Create, develop and execute a global strategy across key global markets.
Own, plan and execute all aspects of CRM and email; developing best lifecycle automations.
Inform customer acquisition strategy – working closely with the acquisition teams on channels.
Create, test and optimise communications using data based on customer behaviour, email interaction and purchase history.
Managing and developing the different touch points to collect data, enabling a closer single customer view.
Manage and mentor a CRM Coordinator (direct report) and Digital Artworker (indirect report).
Managing the CRM and email marketing budget.
Managing internal stakeholders and processes.
A little about YOU:
4+ years’ experience in an CRM/email role within fashion, retail Ecommerce
Hands-on experience using CRM software to execute email marketing communications; such as Ometria or Emarsys and good understanding of direct mail communications.
A positive, proactive, go-getter approach who works well in a fast-paced, team environment.
Great for an Assistant manager/ Senior Exec looking for the next step up